Major advances in Internet technology and shipping logistics are now giving producers more control over the entire value chain. OpenEntry.com is a non-profit organization with the mission of helping fair trade producer groups benefit from global e-commerce. Its award winning e-commerce platform enables grass roots producer groups to build their own free e-commerce catalogs with credit card capability.
OpenEntry then guides the WFTO Members to upload their catalogs onto WFTOMarket.com where you can browse through the thousands of items offered by country, category, price or key word. When you find the item you want, you can immediately order it directly from the producer organization.
By linking retailers and the producer Member directly, WFTOMarket.com enriches your fair trade experience while doubling the income of the producer group. The United Nations Educational Scientific and Cultural Organization (UNESCO.org) praised this initiative "promoting quality crafts from developing countries on the global market and the Internet while supporting the development of small craft enterprises to master these marketing opportunities without intermediaries".